About Us / Our Story
Humans are curious creatures
This curiosity has led us to the evolution of communications and its analysis. The first recorded instance of text analysis dates back to the Second World War, when computer scientist Alan Turing decrypted the German naval indicator Enigma, applying AI to text in 1950. By 1980, scientists realised that language is forever changing. This paved the way for Natural Language Processing. Today, automated text analysis is an amalgamation of AI, ML, and NLP that quantifies unstructured text data into meaningful marketing tools.
This Big Data period of the modern Information Age, ensures that everything a brand or its TG says online can be analyzed, and used to interpret their intention, predict their mood, and even detect sarcasm using an AI-based tool.
Enter Textrics, an avant-garde AI and ML-based text analytics suite that has the power to analyse consumer sentiments through text written across various data sources, and help companies transform their communication based on actionable insights. The use of cutting edge technology like NLP and ML in Textrics, enables a deep understanding of human linguistics. This helps analyse what consumers are thinking by reading their emotions and underlying intent.
From e-Commerce to Hospitality, Retail to FMCG, Content Marketers to Data analysts, any industry is empowered with this user-friendly, DIY technology to decipher complex data into simple communication solutions. Textrics is driven to continuously provide innovative solutions and support you in your business growth.
Vision
Our vision is to empower industries to improve their communication across platforms with our innovative and cutting edge, user-friendly text analytics technology.
Mission
Our mission is to be the global leader in the domain of text analysis by adding value to our users' experience through our dynamic, innovative and accurate services accessible through just a click.
